The project was started in 2004 by Lisa Cooper and Irmelin Drake. The project is based on making 1st generation immigrants visible in the Norwegian society. A unbiased jury chooses the 10 winners each year - 5 of which are women, and 5 of which are men.
To search for and select 10 (five women and five men) 1st generation immigrants who have shown leadership and/or achieved a leading position in Norwegian work-, social-, and/or cultural life. The project strives to portray the "road to success" and to build rolemodels from international people who have succeeded in Norway.